Insight Product Development was tasked by ICON Fitness to create a touchscreen interface/console that could be deployed on a prototype that would be featured at the IHRSA convention later that year.
I was brought onto the project to work on the graphical user interface (GUI) for the prototype. Two aesthetic styles were presented to the client and after the client chose one, I worked on creating the icons for the GUI and worked on the design of the workout setup screens. Once these were done, the Flash-based GUI was installed on the prototype's console and shipped to the trade show.
After the show, the prototype's GUI would be further developed into the version that is currently running on ICON's FreeMotion elliptical and treadmill trainers.
Work included: User Interface Design, icon development
3D rendering and photo of trainer by Chad Davis (http://www.chaddavisdesign.com/).
For the third installment of the NBA Ballers franchise, our team was tasked with coming up with a Graphical User Interface that would stand out among the GUIs of other games. The idea behind this game was that the user would create a character who would then take on a series of challenges that would allow the user to become an elite NBA player. The game team envisioned this so be similar to the journeys that samurai would take to hone their skills and achieve their status.
We began by creating a series of moodboards to narrow down the visual language that would best communicate the game team's vision of the game, focusing on motifs that were more elegant and refined than what other games were offering.
Once an art style was chosen, we created static comps and animatics that displayed text treatments, color palettes and motion. The game team chose a direction and the remaining screens were comped up and developed in Midway's proprietary screen authoring tool.
The game team was so impressed with the results that they asked our team to design the game logo that would be used on the box and marketing materials.
Work included: Creative direction, art direction, design.
Design of online casino web sites and production of online ports of land-based slot games for both desktop and mobile devices.
Work included: Creative Direction, Web Design, Interface Design, Digital Art creation, team management and coordinating 3rd party developers.
Our team was tasked with coming up with the Graphical User Interface for Midway Games' alternative football game. Since the game was not tied to the NFL we were asked to create a grittier version of the NFL’s visual language. The concept we came up with was the idea that user was viewing the game through security cameras and deteriorating footage, playing off the opposite of how the NFL portrays itself.
Along with the menu and in-game screens our team created the logos for all the fictional teams in the Blitz league.
Due to the success of the original game a sequel was produced with our team again creating the GUI and team logos. For the sequel we focused on the theme of hard hits and the concussions that resulted from them. Due to the second title being released on the next-gen HD consoles, there was more detail to the art with 3D assets being incorporated in the pre-game screens.
Work included: Creative direction, art direction, design, game art, screen authoring
With the City of Chicago pushing for Green initiatives, we came up with an idea for an application that would help those efforts by visualizing the impact they would have on residents’ every day life. The concept was to take the Unreal game engine and create a 3D map using Google’s Cities in 3D program. This would be combined with existing data on alternative fuel sources that could power office and residential buildings.
By showing building owners what technologies they could have installed on their properties and the amount of money they could save through solar and wind technologies it would create more demand and, as a result, make the city greener.
Coordinating efforts between a 3D artist, a musician and myself I created a video that displayed how the application would work so it could be used as part of the pitch to fund its development.
During this time the City of Chicago was also bidding to host the 2016 Olympics, so the video was adjusted for that effort, as well, showing the various venues that would be used or created for the event.
Role: Creative direction, design, team coordination
Graphical User interface Concepts for two proposed games for the XBOX 360.
Work included: Art direction, design
Proposed redesign for promotional merchandise website.
Work included: Art direction, design, wireframing